"Looksmaxxing" as a 43 year old woman who isn't wanting botox

What is "looksmaxxing"?

I had heard of this before but I must have forgotten, because when I read about it in a NYT article last weekend I was fascinated.

The article was about a guy named Braden Peters, who goes by the name "Clavicular" online. According to my google search, he is a "20-year-old streamer on Kick and TikTok, known for promoting extreme, often dangerous methods to alter facial structure (bone smashing) and using substances to maximize physical attractiveness."

Yikes! I mean my initial thoughts were- this is insane and scary. Who would smash their own bones to alter their facial structure?!

My secondary thoughts were to pause and reflect. Because even as a woman who would never consider anything like this (bone smashing and injections) to look better, am I not also "looksmaxxing?" Aren't we all looksmaxxing?

And when I say "looksmaxxing" I don't mean you need to get botox or fillers to look great. But isn't wearing makeup a form of looksmaxxing? Aren't doing your hair, wearing a flattering outfit and smiling forms of looksmaxxing as well?

So I decided, I'm going to create my list of what I do currently (as a 43 year old woman) to "looksmaxx." (And if you have other things you do- please comment- would love to hear them!)

My "looksmaxxing" list:

• Work out every day

• Take collagen supplements and other vitamin supplements

• Don't smoke or drink alcohol

• Wear makeup (in my best shades of course)

• Take showers daily

• Blow dry and do my hair (most days!)

• Wear a flattering outfit- in my colors and best silhouettes-- and fits with my style personality

• AM and PM Skincare routines - using ingredients like vitamin C, retinol, peptides etc

• Brush teeth and floss multiple times a day

• Eat semi-healthily (I could always improve on this one)

• I'm probably forgetting some but that's all I got at the moment!

Here's my "bonus" list- when I'm feeling like I need extra "looksmaxx":

• Paint my nails

• Curl my hair

• Wear heels

• Get fancy-dressed up (ie fancy dress/ skirt etc)

If you're interested in a little strategic “looksmaxxing” of your own, that’s where I come in. I won’t be brushing your teeth or blow-drying your hair, but I will help you identify the makeup shades, colors, and silhouettes that make you look vibrant, polished, and put-together.

Through color analysis, makeup guidance, and wardrobe refinement, I help women build a style that feels effortless and authentic, without chasing trends or cosmetic shortcuts. If you’d like help creating that foundation for yourself, click below to book a call and we’ll talk about your next step.

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